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MyPal

We built the CRM we kept waiting for someone else to build.

MyPal is made by a small team that spends a lot of time with real estate agents.

The Hollywood Hills at dusk, ridges fading into the haze over the city.

Every CRM sold to agents in the last few years says it has AI. Open it up and what you find is a summary. After the call it writes a paragraph about what was said, and you still do every bit of the typing.

We thought that was backwards. The call is where the work gets decided. So MyPal listens to it and does the work that follows: it updates the person, drafts the follow-up in your words, puts the callback on your calendar and books the showing. It asks you only when it’s your call, and it never sends anything to a client without your say.

We won’t tell you it’s magic. We’ll show you what it did, every time, and if it got something wrong you can see exactly where and fix it in one tap.

Isaac and Jameson

Founders, MyPal

What we hold ourselves to

Your book is yours

Export everything, any time. We never sell or share your clients.

Show the work

Every change MyPal makes says what it did and why, linked to the moment it came from.

You decide

MyPal never grants itself permission. Only you can widen what it’s allowed to do.