AI operating partner for real estate
The CRM that does the work.
Every other CRM waits for you to type. MyPal listens to your calls, keeps your contacts current, answers your leads and books the showing — and only comes back to you when it’s genuinely your call.
Works with
- Gmail
- Google Calendar
- Microsoft 365
- DocuSign
- Your phone line
- Your MLS
While you were at the showing
Tuesday
- Brian Carlson called.Budget is now $825k. Second look at Oak Lane set for Friday.11:18
- New matches for the Patels.Three listings that fit what they want, pulled together for you.12:26
- Maria Soto, from your website.Replied in 40 seconds. Jordan Ortiz is on it.2:14
One call
Same call. Two CRMs.
Brian calls at 11:09 about 123 Oak Lane. Here’s what happens next in the CRM you have — and in this one.
Your CRM today
Log a call
8m 42s
- Contact
- Brian Carlson
- Outcome
- — select —
- Notes
- Follow-up
- mm / dd / yyyy
- Update Brian’s budget
- Book the Oak Lane showing
- Email the listing agent
- Write up the call
Four things for tonight. All yours.
8m 42s · 11:18 AM
MyPal
Brian Carlson · 123 Oak Lane
Call ended 11:18 AM
- Budget updated to $825,000
- Second look at Oak Lane — Friday
- Asked the listing agent about the roof
- Needs You · recap drafted. Send it?Send
All of it still attached to the call. Done before you’re back in the car.
Your day
Open it in the morning. It already knows what your day is.
Not a dashboard. What changed, what’s handled, and the one or two things only you can answer — with the reason each one is there.
Now · Tuesday, August 5
Approve the one-off client recap before it is sent.
1 decision waiting
Brian — good talking this morning. I heard two things clearly: your ceiling is now $825,000, and you want another look at 123 Oak Lane before the weekend. I’m holding Friday afternoon for the tour and will call you Friday as promised. Nothing is committed until we talk.
Your rules
Say it once. It happens every time.
Tell it what you’d tell a new assistant on their first day, in a sentence. Everything it does after that leaves a receipt — what it did, and who said it could. Undo any of it.
You said
Every website lead gets a reply within a minute and goes to whichever buyer agent has the lightest load.
Every lead since
You were asleep for three of these.
- Lena Marsh asked about 22 Seagrape Ave.Replied in 38 seconds · handed to S. BellSat · 1:52 AM
- Tom Reyes asked about condos under $500k.Replied in 41 seconds · handed to M. AlvarezSun · 11:48 PM
- Priya Natarajan asked about 9 Larkspur Ct.Replied in 35 seconds · handed to J. OrtizTue · 6:05 AM
- Maria Soto asked about Coral Gables.Replied in 40 seconds · handed to J. OrtizTue · 2:14 PM
Your contacts
Your people, deals, homes and calendar — kept current without you typing.
Every contact, deal, listing and appointment in one place — updated by the calls and emails you’re already having, not by you.
Deals
7 open · $6.2M
- Brian Carlson123 Oak Lane · second tour Friday$825k
- A. Nguyen88 Palmetto Dr · under contract$1.12M
- Maria SotoCoral Gables · new this afternoon$640k
People
1,284
- Brian CarlsonSpoke today. Budget up, tour booked.11:18
- The PatelsThree new listings match what they want.12:26
- Maria SotoWebsite lead. Replied, handed to Jordan.2:14
Homes
42 listings
- 123 Oak LaneBrian wants a second look. Roof question out to the listing agent.$799k
- 9 Larkspur CtListing agreement expires in 12 days.$710k
- 17 Bayshore TerInspection Thursday.$1.4M
Calendar
9 this week
- Thu · Inspection17 Bayshore Ter, with the Hardings10:00
- Fri · Second tour123 Oak Lane, with Brian2:00
- Fri · Call BrianYou promised on the call. It is on the calendar.4:30
Integrations
It works with what you already use.
Your mail, your calendar, your signatures, your phone line and your MLS feed one place. Your contacts come over from Follow Up Boss or kvCORE in a single import. Nothing to migrate, nothing to re-type.
- GmailMail in and out
- Google CalendarShowings and appointments
- Google ContactsYour people, synced
- Microsoft 365Outlook mail and calendar
- DocuSignSignatures, tracked
- Your phone lineCalls and texts, through Twilio
- Your MLSListings pulled in on demand
- Follow Up BossBring your contacts over
- kvCOREBring your contacts over
What we refuse to be
Notanother
A CRM is a filing cabinet you fill by hand, one tab at a time. This one fills itself from the calls and emails you are already having.
Nota
Most CRM AI writes bullet points after the call. This one updates the contact, sends the follow-up, books the showing — and shows you what it did.
Nota
You say what should happen, in one sentence. No trigger nodes, no branches, nothing to maintain.
Notan
Routine work you have already said yes to keeps moving. You only hear about the decisions that actually matter.
Notautomation
Drafting something is not permission to send it. Anything a client will read waits for you.
Customers
The people it already works for.
Brokers and agents, in their own words.
I stopped doing the after-call write-up. It is just there when I get back to the car.
Renee Castillo
Broker · Castillo Realty Group, Coral Gables
The part I did not expect: it tells me the one thing to decide, and nothing else.
Owen Park
Buyer agent · Bayline Properties, Fort Lauderdale
Leads get answered in seconds now, at two in the morning, on the right agent.
Tessa Lindqvist
Team lead · North Shore Realty, Tampa
Let MyPal call you.
It phones in seconds and walks you through this page, live — the same voice that answers your leads. Judge it on a real call, not a screenshot.
I let it call me before I signed up. That was the whole demo.
Or skip the call — request access.
Prefer a person? Sales · (254) 274-4581